Unlock Your Sales Potential

I'm a fractional sales executive with over two decades of experience driving commercial transformation across New Zealand, Australia, and Asia.

I’ve been instrumental in turning around and scaling businesses in both public and private sectors — from launching Samsung’s B2B division and transforming Gentrack’s enterprise sales function, to expanding Vault Intelligence across Asia and revitalising Optimation's operating model.

My work has spanned blue-chip corporates, fast-growth startups, and not-for-profits, always with a focus on strategic sales leadership, revenue acceleration, and sustainable go-to-market performance.

Throughout my career, I’ve led sales teams to secure some truly remarkable contracts.
On average, I’ve landed at least one major “whale” deal per year — often after being handed what many would call the impossible brief.

Just one example: winning Senoko Energy (Singapore) over entrenched incumbents SAP and Oracle — without meeting a single person in the account and while stuck in Auckland during lockdown.
We didn’t win on price — we were the second most expensive — we won on value, clarity, and strategy.